China Aims to Make Winter Sports Popular with Olympics
2022-02-03
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1With the 2022 Winter Olympic Games in Beijing, the ruling Communist Party hopes to popularize winter sports as exercise and to make money.
2The Games will take place from February 4 to 20.
3Many people in Beijing enjoy the winter sport of ice skating.
4But winter sports are new to most Chinese people.
5Now, young Chinese are considering winter sports like hockey and skiing.
6The government and some companies have built new structures for winter sports in many places.
7Public schools are adding winter sports. And villages near mountains where skiing is possible are building hotels and services for visitors.
8Mark Dreyer wrote the book Sporting Superpower: An Insider's View on China's Quest to Be the Best.
9Dreyer said the effort to hold the Winter Olympics has pushed the development of winter sports.
10"We've also seen a more organic push from China's middle class, recognizing the value of sports not just for their children, but for themselves," Dreyer said.
11The Winter Olympic Games will take place without foreign visitors or normal observers.
12China's "zero tolerance" plan is meant to prevent the coronavirus from spreading within the country.
13Sport competitors, reporters and officials are required to stay within special areas that keep them away from the Chinese public.
14About 106 of the 3,695 people who arrived from foreign countries tested positive for the virus.
15Two are competitors or team officials.
16Beijing officials have increased measures to prevent the spread of the virus in recent months.
17It ordered testing of 2 million people in one Beijing neighborhood after cases were reported there.
18Some families are not permitted to leave their homes.
19Foreign sports companies would like to make money in China.
20However, a ban on most foreigners has been a barrier to business development.
21Jeffrey Potter is president of Proskatecorner Pte. Ltd.
22The company works in China with the American hockey equipment maker True.
23He said the Olympics would have made sports goods more popular if not for the coronavirus.
24Not far from Beijing is a winter sports center called Vanke Shijinglong Ski Resort.
25Liu Yingkai leads marketing efforts to bring attention to the vacation center.
26Liu said visitors to the resort have risen by 15 to 20 percent a year since 2015 when Beijing and neighboring Zhangjiakou were chosen to hold this year's Winter Games.
27Liu added the numbers were up 40 percent last year, even with the pandemic.
28Li Sen is the director of the Beijing Olympic organizing committee's General Planning Department.
29Li said more than 450 ice rinks and 300 snow resorts have been built across China since 2015 although some have closed at times during the pandemic.
30Skiing and other winter sports have helped villages near resorts.
31"For tourists to eat, there must be restaurants around," noted Jiang Xinwei.
32He works for Analysys International, a research company in Beijing.
33Long Xuelian is a visitor at the Vanke Shijinglong Ski Resort.
34She said she fell in love with skiing her first time although she fell a lot.
35"More and more friends of mine know how to ski," Long told The Associated Press.
36Zhang Xiaodong grew up in Zhangjiakou, but never learned to ski.
37He is learning the sport as an adult.
38Zhang said, "I have to learn how to ski so when I bring my kid here next time, I'll know how to teach my kid."
39I'm Jill Robbins.
1With the 2022 Winter Olympic Games in Beijing, the ruling Communist Party hopes to popularize winter sports as exercise and to make money. The Games will take place from February 4 to 20. 2Many people in Beijing enjoy the winter sport of ice skating. But winter sports are new to most Chinese people. Now, young Chinese are considering winter sports like hockey and skiing. 3The government and some companies have built new structures for winter sports in many places. Public schools are adding winter sports. And villages near mountains where skiing is possible are building hotels and services for visitors. 4Mark Dreyer wrote the book Sporting Superpower: An Insider's View on China's Quest to Be the Best. Dreyer said the effort to hold the Winter Olympics has pushed the development of winter sports. 5"We've also seen a more organic push from China's middle class, recognizing the value of sports not just for their children, but for themselves," Dreyer said. 6COVID in China 7The Winter Olympic Games will take place without foreign visitors or normal observers. China's "zero tolerance" plan is meant to prevent the coronavirus from spreading within the country. Sport competitors, reporters and officials are required to stay within special areas that keep them away from the Chinese public. 8About 106 of the 3,695 people who arrived from foreign countries tested positive for the virus. Two are competitors or team officials. 9Beijing officials have increased measures to prevent the spread of the virus in recent months. It ordered testing of 2 million people in one Beijing neighborhood after cases were reported there. Some families are not permitted to leave their homes. 10Economic possibilities 11Foreign sports companies would like to make money in China. However, a ban on most foreigners has been a barrier to business development. 12Jeffrey Potter is president of Proskatecorner Pte. Ltd. The company works in China with the American hockey equipment maker True. He said the Olympics would have made sports goods more popular if not for the coronavirus. 13Not far from Beijing is a winter sports center called Vanke Shijinglong Ski Resort. Liu Yingkai leads marketing efforts to bring attention to the vacation center. 14Liu said visitors to the resort have risen by 15 to 20 percent a year since 2015 when Beijing and neighboring Zhangjiakou were chosen to hold this year's Winter Games. Liu added the numbers were up 40 percent last year, even with the pandemic. 15Li Sen is the director of the Beijing Olympic organizing committee's General Planning Department. Li said more than 450 ice rinks and 300 snow resorts have been built across China since 2015 although some have closed at times during the pandemic. 16Skiing and other winter sports have helped villages near resorts. 17"For tourists to eat, there must be restaurants around," noted Jiang Xinwei. He works for Analysys International, a research company in Beijing. 18Personal reports 19Long Xuelian is a visitor at the Vanke Shijinglong Ski Resort. She said she fell in love with skiing her first time although she fell a lot. 20"More and more friends of mine know how to ski," Long told The Associated Press. 21Zhang Xiaodong grew up in Zhangjiakou, but never learned to ski. He is learning the sport as an adult. Zhang said, "I have to learn how to ski so when I bring my kid here next time, I'll know how to teach my kid." 22I'm Jill Robbins. 23Gregory Stachel adapted this Associated Press story for VOA Learning English. 24___________________________________________________ 25Words in This Story 26organic - adj. happening or developing in a slow and natural way 27tolerance -n. the ability or willingness to accept something 28positive - adj. showing the presence of a particular germ, condition, or substance 29rink - n. an often enclosed area that has a special surface of ice or smooth pavement and that is used for skating 30ski - v. to move or glide on skis over snow or water 31tourist - n. a person who travels to a place for pleasure 32kid - n. a young son or daughter 33We want to hear from you. Write to us in the Comments section, and visit our Facebook page.